About me

ROBERTO PLA
FOUNDER & ART DIRECTOR
This is my story
I have grown up surrounded by interior design and architecture. My family environment has instilled in me from a very young age the ability to discern what is aesthetically beautiful and what is not. We used to travel, visiting restaurants and hotels, and my mother would often ask me the same question: "Why do you like this?" At that time, I didn't understand, let alone know any Fibonacci theory or have references to art history. Simply put, when I pointed out something that caught my attention, I made an effort to explain why I found it beautiful, why I felt an inner impulse, and I would say, "I like this." It was completely instinctive, and I knew I had to translate it into words, but above all, lock it away in my memory.
I have lived in different cities and countries, enriching my perspective and understanding of design across diverse cultures. After 20 years working as an art director, leading design teams from different cultures and nationalities in art direction projects for big brands and organizations, I still go through the same process. But now I feel capable of creating something that triggers that inner drive in me and others.
In my coastal atelier near Valencia, where the sea whispers inspiration and the sun paints the sky in hues of gold, I embark on my artistic odyssey.
As I immerse myself in the creative process, I eschew the temptation to dissect and analyze every facet of my craft. For me, creativity blossoms in the realm of exploration, not within the confines of dissection. Each stroke of imagination, every scene, every character that emerges within these walls is a testament to the symbiosis of human creativity and artificial intelligence. Like characters in a narrative, I hope my creations stir emotions within you, resonating with the depths of your being.
Within these moments suspended between dreams and reality, my subjects embody the essence of the human journey—caught between ascent and descent, aspiration and reality. Through my art, I weave a tapestry of shared experiences, inviting you to find solace and beauty in the collective weight of our existence.
Welcome to my coastal haven, where creativity dances with the rhythm of the waves, and emotions linger in the salty breeze. Thank you for embarking on this artistic voyage with me.